TOWARDS WORTHY FUTURES.
Great!
We support you in
Research, Design
and Strategy.
We are GxA,
an expert unit for
Life Centered Design.
Want to build responsible, sustainable, regenerative and inclusive services, products and businesses?
HOLISTIC
INNOVATION
SUPPORT
AGILE DESIGN STRATEGY
MARKET &
UX RESEARCH
PRODUCT & SERVICE DESIGN
BUSINESS INNOVATION
APPROACH
What do we mean by Life Centered Design?
It means taking a wider lens by considering the systemic complexity of social, environmental and economic factors.
To drive positive change, we ultimately need to innovate beyond human and business oriented solutions that only function at the expense of other beings.
SYSTEMIC
APPROACH
SOCIAL SYSTEMS
Human Centered
EARTH'S NATURAL SYSTEMS
Planet Centered
INDUSTRIAL SYSTEMS
Economy Centered
IMPACT
Based in Berlin, operating globally:
We team up with ventures, NGOs, companies and the public sector to push development and deliver positive impact on today's major challenges.
Thanks to our multilingual setup and cross-cultural background, we successfully operate in Germany, Switzerland, France and beyond.
Healthcare
& Wellbeing
Administration
& Collaboration 3.0
Education
& E-Learning
Renewable Energies & Climate Resilience
IMPACT
RADIUS
Green Mobility
& Urban Planning
Future of Home & Communities
FinTech &
Circular Economies
Want to see more of our work? Contact us!
How to redesign value proposition
and user experience to maintain
a leading market position?
Menstrual Health Application
GERMAN FEMTECH STARTUP
Innovation is dynamic and requires ongoing adaptability.
SERVICES
With us, you won't get off-the-shelf packages, but a tailored support that helps meet your specific challenges.
External task force, continuous sparring partner or integrated team lead: Our GxA expert unit jumps into the right role.
We provide three types of strategic support: transformative, operational and explorative.
We ensure on point strategic design development and value
creation at all product stages.
Conducting primary and secondary research – generating user, market and context insights
Designing value propositions, business- and UX concepts
Creating blueprints, prototypes and solution requirements
We enable organizations to implement hands-on processes for transformational change.
Developing customized innovation strategies and agile working environments
Facilitating user- and planet-
centric system thinking
Fostering organizational
innovation cultures
TRANSFORMATIVE
AGILE
CONSULTING
OPERATIONAL
UX RESEARCH &
DESIGN STRATEGY
We experiment on ambitious concepts and nurture free approaches on desirable futures.
Envisioning sustainable futures in co-creation with design, science,
tech and art
Projecting speculative design scenarios with actionable foresight
Anticipating future implications
on organizational systems
EXPLORATIVE
DESIGN FORESIGHT
ABOUT US
Major change needs to happen now, yet a lot of structures aren't set up for it.
GxA helps things move faster – and in the right direction.
We are catalysts for innovation: Our flexible structure, multidisciplinary approach and reliable specialist network allows our multilingual expert unit to be agile – for real.
Founded by Giulia Stoll and Anaëlle Charlemoine, GxA stands for a 10-year operational experience alongside multinational companies – in leading roles for Product & Service Design, UX Research and Business Innovation.
Designers at heart, GxA combines curiosity, strategic thinking, pragmatism and a solid cross-cultural instinct to address the complexity of building a worthy future.
Giulia has her roots in Product Design and management. With her vast experience UX Research and Design Strategy and a strong language asset, she supports international organizations throughout their innovation and development processes, always focusing on establishing and maintaining user- and planet centricity.
Giulia has her roots in Product Design and management. With her vast experience UX Research and Design Strategy and a strong language asset, she supports international organizations throughout their innovation and development processes, always focusing on establishing and maintaining user- and planet centricity.
Anaëlle has accompanied companies
of international size on their way to
an agile innovation. At the intersection of design strategy, business and experience design, she guides teams through complex processes and supports them in the development of innovative and sustainable products, services and business models.
Giulia has her roots in Product Design and management. With her vast experience UX Research and Design Strategy and a strong language asset, she supports international organizations throughout their innovation and development processes, always focusing on establishing and maintaining user- and planet centricity.